Team ’23 focused on how Isos supports its customers, guided by the theme “Work Smarter and Faster.” The design was deliberately understated, shaped to showcase the brand refresh with directional rounded corners and a confident use of the core red. As in years past, the booth team brought supporting materials and coordinated attire. They rotated between two official shirts and a third unofficial option, planning each day’s look in advance. Paired with blue jeans and iconic red Converse, the ensemble offered both consistency and distinction on the floor.
