This campaign was a demand generation effort to help Atlassian rival their competitors: ServiceNow, but also other legacy tools. The campaign included a landing page, a webinar, and a quiz to help with demand generation. We positioned Isos as the company to help customers migrate from legacy tools to Atlassian. It had very bold and powerful messaging and visuals to help with this, across all platforms.
For the webinar, my team helped set up the decks and all visuals and post-webinar assets, such as editing the recording. I was also highly involved in the flow, joining in on planning and rehearsals and collaborating on messaging. I was usually the person who was confident enough to manage the webinars live, supporting the speakers and controlling slide/video transitions.
