Pain Island vs. Pleasure Island Theory is a way of structuring content to better position products or services. Pain Island represents the customer's current struggles while Pleasure Island symbolizes their desired future state—where those problems are solved, and life is better. The goal of is to position yourself as the boat that takes customers from Pain Island to Pleasure Island, emphasizing transformation and value. While studying this theory and devising ways to use it, I came up with this module specifically for this purpose.
