New Logo Exploration

What started as a pet project suddenly gained traction. I worked back and forth with the CEO to come up with a new logo that would be more modern and relevant to the company's current audience.

There were a few key things I wanted to accomplish:

• A new logo that is more modern and relevant
• It was time to shorten "technology" to "tech"
• Fits various sizes and in containers more appropriately
• Bolder and more confident
• A solid attempt to get people away from pronouncing or typing Isos incorrectly

Sadly, circumstances with investors and acquisitions put a permanent hold on releasing it. It was still a fun exploration, and I'm proud of the effort and collaboration.